Formula E has announced that Visa Europe is to be the title sponsor for the final two rounds of the FIA Championship, the London ePrix double header at Battersea Park on June 27-28th.
Mark Antipof, Chief Officer, Sales and Marketing at Visa Europe said: “At Visa Europe we see this truly collaborative partnership with Formula E as a chance to project our shared passion for innovation. Increasing our current support of this evolutionary sport through the UK finale race is the perfect opportunity to enhance our commitment and engage with fans by putting them at the heart of the action.”
Fans both at the track and watching online will have a range of activity brought to them.
The Visa Fastest Lap will provide UK fans with the chance to take part in a sweepstake to guess the fastest lap time at the event for the chance to win prizes. Fastest lap trophies will also be presented to the drivers who post these times on both the Saturday and Sunday.
Visa Europe will also bring a range of interactive activities to the Battersea Park fan zone, the eVillage.
Alejandro Agag, CEO of Formula E, added: “We’re delighted to be announcing the next stage in our partnership with Visa Europe and for them to become the title sponsor of our climatic London events. Like Formula E, Visa is focused on putting fans at the heart of the race and we’re sure their innovative approach will help us produce a fantastic event and a great spectacle for the British public.”